OM: INSIDE MATTERS

OM: INSIDE MATTERS

Ride along on our winter 2017/18 NYC street campaign.

12 January 2018 press

The concept for OM NYC was spun out of two simple words: “inside matters.” Rather than swallow (or be swallowed by) the superficial, wouldn’t it be nice to carry a bag that has as much beauty and integrity on the inside as it does on the outside? This winter, at over 50 locations spanning Manhattan and Brooklyn, we reveal the deeply satisfying personal space that is the Highline 130 bag.

Onlooker

#ominsidematters

barricade

Wide

converge

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